And who could blame them? Email marketing generates one of the highest ROIs, one of 3800% to be exact.

But how did that happen? And how can e-mail marketing be one of the few (if not the only) methods that is still so rewarding, when used correctly?

Email marketing is a chameleon and marketers that use it, constantly come up with new ideas and new features to keep things moving. So, you’ve got new features, automation tools for gorgeous email templates, A/B testing, segmentation and so on and so forth.

But which platform should you go with? And which one can do everything it’s promised? Well, keep reading, as I’ve got more than a couple of suggestions to make.

Moosend Email Marketing

The first suggestion is Moosend, a platform that’s fairly new and comes with a variety of tools.

What do I mean by that? Well, you can manage your mailing lists through that platform, create campaigns quickly and easily and there is no need to implement any coding knowledge when it comes to designing your emails, no matter the campaign, saving you time and improving your conversion rates.

Advanced tracking is another tool this platform can provide, thus helping you with two important things: segmentation and designing the perfect campaign, down the line. Of course, there is also the option of automating any recurring action you want, thus saving time and energy.

Moreover, Moosend can provide their pre-made templates or the opportunity to save an old template and reuse it.

On the pricing model, Moosend offers a pretty affordable plan. The free forever plan would be suitable for you, if you’ve got a list of up to 1000 subscribers, with unlimited features. After that, prices start at $10 per month.

MailChimp Email Marketing

This platform is one of the best-known ones when it comes to email marketing and automation tools, and with good reason. MailChimp is designed so that its customers will be able to deal with everything they need-data, lists, social media, landing pages, literally everything-from one platform alone.

Moreover, MailChimp is full of integrations and tools that can help re-engage lost customers and make product recommendations seem like second nature to your brand. This will happen with pre-built templates, improved segmentation tactics, automation that is easy to use and intuitive tools.

MailChimp also offers real-time analytics for your campaigns and personalized insights, just in case you had no idea what to do.

Some small business owners are shopping for MailChimp alternatives. There is a free forever plan, this much is true, but it’s only for lists of up to 2000 subscribers and offers very limited features, eliminating essential tools such as pre-built templates, A/B testing or even the 24/7 support.

 Its pricing plan can end up being quite expensive, however, its starting price is $10 per month.

HubSpot

HubSpot is a trustworthy marketing platform that offers plenty of integrations and features, one of which, is email marketing and automation tools. With HubSpot, you can attract visitors, sort everything out with its CRM options, use its sales tools and segment your heart away!

But let’s get to the email marketing aspect since this is why you’re here.

HubSpot offers email templates, like most platforms, and a wonderful drag-and-drop editor that will help you customize your templates according to your brand’s tone.

Of course, you can segment and create different email campaigns for different needs, whether you want to go for the age and gender options, or the mobile and desktop options. Same goes, of course, for those of you who want to cross-sell or re-engage your signups.

What is more, with this e-mail marketing and automation platform, you can make sure to send exactly what you want, when you want it. And of course, you’ll get all the necessary tools to segment, A/B test and so on. Oh, and don’t forget to check your live reports, if you decide to use this platform.

As far as the pricing is concerned, HubSpot does offer a free forever plan, however, it is valid only for the CRM platform.

All of the other features can provide a free trial, but the pricing depends on your needs, as there are different options for different needs. The most basic option costs $200 per month, billed annually.

GetResponse

GetResponse is one of the most liked platforms out there, with its pretty email templates and signup forms being one of the best things about it. It’s easy, intuitive and helps designers and entrepreneurs alike when it comes to creating things that will boost conversion and boost your CRO efforts-from emails to landing pages and campaigns.

It can also provide great features that will help you segment and analyze, such as user tracking, analytics, A/B testing features that will help you compare and make data-driven decisions, instead of guessing what could work, thus cutting your work in half. Not to mention that you can also optimize for desktop or mobile, create campaigns that will upsell and cross-sell in seconds and build your list using its tools.

There is also no need to know HTML and code in order to use it, but if you do, then you’re more than welcome to use their HTML tools.

As far as the pricing is concerned, GetResponse offers the option of 30-day free trial that won’t require your credit card, thus enabling the users to see if this platform is a good fit and can support their endeavors. Keep in mind though, that you need a list of up to 1000 contacts, in order to use it.

The pricing is quite flexible, starting at $15 per month.

Campaign Monitor

A very famous and well-liked email marketing and automation platform, Campaign Monitor is one that can help with designing, optimizing, analyzing and, eventually deciding the future of your campaigns.

The software provides you with a drag-and-drop email builder that lets you create branded, personalized emails. It also offers effective list management tools that can help organizations build segmented lists based on their own criteria. Plus, you can easily automate campaigns to ensure the right customers receive the right messages at the right time.

Its email builder is one that is drag-and-drop and easy to use and its tracking features will help you check how effective your campaigns are, real-time.

Of course, beautiful campaigns are not the sole objective, as you need powerful tools that will help you send relevant and personalized content to your customers, as well as automating your campaigns, so that you’ll make sure the machine will do everything for you and make sure that the right email will appear at the right place, the right time.

Lastly, Campaign Monitor’s pricing is one that won’t break the bank, as it starts at $9 per month. However, there is no free plan, apart from a free trial.

Takeaway

Of course, there are far more email marketing platforms that can help with your marketing endeavors and reaching your KPIs, but the whole idea behind this is simple: Email marketing and marketing automation tools are here to stay and help you automate the whole experience.

So, what do you think? Is there a platform that you’ve already used or have been using, in this article? Would you recommend one of these, or something completely different?

Feel free to contact us for help implementing your next digital marketing campaign or new web project.

Author Bio:

Téa is a content writer and blogger. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas-and cats-to play with.

The post The Top 5 email marketing solutions to use in 2019 appeared first on New Hampshire Web Design.

When you combine the world’s most popular small business online accounting software program with the most popular email marketing platform, what do you get? You get 4.5 million lucky small business owners who can now automate marketing activities in ways that they once could only imagine.  

Here is a breakdown of the numbers: 

• According to Intuit Investor Day 2019, QuickBooks Online (QBO) base serves 4.5 million global QuickBooks Online customers.
• Mailchimp’s 2020 annual report states it has 14 Million users. 

There are no statistics available, but Mailchimp’s active users will likely include most of the 4.5 million QB online customers. So the opportunity for millions of small business owners is tremendous. 

Mailchimp Introduces QuickBooks Online Integration 

In August 2021, Mailchimp introduced QuickBooks Online for FREE for all its paid plans, including its basic plan at $14.99 per month. As a result, 4.5 Million QuickBooks Online small business users can now create Mailchimp Marketing Automation campaigns to educate and promote products and services to customers during the most critical times to win business.   

Before FREE QuickBooks Online Integration, the paid commercial options for QuickBooks online integration with MailChimp were complicated and required ongoing costs, and they include: 

• OneSaas $19/month – $299 per month
• Automation platforms that charge monthly fees based on transaction volumes, including Automate.io and Zapier, PieSync NV

Customers that use Free Mailchimp QuickBooks Integration can: 

• View detailed contact history
• Automatically tag contacts
• Segment customers based on QuickBooks activity
• Trigger automation from QuickBooks activity

How Mailchimp QuickBooks Integration works

The process of setting up QuickBooks Integration with Mailchimp is easy and takes about 5 minutes. No development skills or coding knowledge are needed. This article will help you connect QuickBooks Online account and sync customer and order data to Mailchimp. To get started with Mailchimp QuickBooks integration, follow the three easy steps below. 

1. Log in to Mailchimp and go to Integrations and search for QuickBooks Online. 
2. Click connect, and Mailchimp guides you through logging into QuickBooks and adding your customer data as an audience in MailChimp.
3. Navigate to your MailChimp audience and view the details of your contact list from QuickBooks. This information includes: a QuickBooks Customer Tag, a record create date, QuickBooks total revenue and Average Order Value, an activity feed of QuickBooks transactions, and customer contact details. 

Watch the video below for detailed instructions.

What can Small Business Owners do once they connect QuickBooks Online to Mailchimp? 

While this new integration feature may not sound impressive at first, the actual benefits are substantial. They can significantly relieve cash-strapped businesses that need marketing support but don’t have a budget to hire a marketing manager. 

Small businesses no longer need to add, update or remove customers in MailChimp manually. Instead, this process is done for them automatically! 

For QuickBooks Online customers, gone are the days where you forget to update your email marketing list. Syncing your QuickBooks customer contact data and transaction history with Mailchimp will save business owners time updating their email subscriber list. This feature has substantial benefits, but on top of this, business owners will be able to create and schedule marketing automation campaigns to reach their customers with the right message at the right place and at the right time.  

Managing the customer journey with marketing automation tools is no longer just for large corporations! 

Small business owners that use QuickBooks online can now use Mailchimp’s Customer Journey builder to map and automate ways to engage customers as they move along their personalized journey. 

MailChimp provides ideas and templates under the Automations tab. For example, you can use the Customer Journey templates for idea generation or select one to prepopulate a custom email marketing campaign that will suit the needs of your business.    

How to use triggers and create customer journey’s in Mailchimp. 

Email marketing automation campaigns start with an event that allows you to engage your customers. In Mailchimp terms, this is called a trigger. Finding the right trigger for an email marketing campaign may differ for each company, but it can be the key to successful email marketing.    

A trigger could be any transaction, event, or behavior that creates an opportunity for customer engagement or reengagement. Immediate behaviors and data collected over time are triggers for marketing campaigns. For example, a trigger can be a date, action, or condition that makes a customer the target for an email marketing campaign. As a result, emails can then be sent based on actions taken (or not) by a customer.   

The following are popular customer journey campaigns that will help you grow your small business:

• Engage New Customers  – When a customer starts doing business with you for the first time, it is the opportunity to begin by introducing them to your team, products, services, or process that sets you apart from the competition. By educating new customers, you set expectations and get them on the right track to become your ideal customer. This first campaign will also allow you to tag them based on their behavior to identify them as potential high-engagement customers.
• Recover lost customers – If a customer stops doing business with you, don’t worry. You have a higher probability of winning back a lost customer than converting a prospect into a first-time buyer. (Forbes) The MailChimp recover lost customer journey template sends two reengagement emails spaced 3 and 7 days apart to shoppers who haven’t purchased in 90 days. You can set the email spacing and rules for reengagement based on the unique business knowledge of your customers and business. 
• Identify high and low engagement customers – Mailchimp provides automation to weed out low-engagement contacts that haven’t done business with you in a while. By tagging customers based on their level of engagement, Mailchimp helps you focus your effort on your high-engagement customers.  
• Promote cross-sell opportunities – Well-trained employees can recognize an opportunity to help customers by making suitable product recommendations. Now Mailchimp can automatically do the job for you. Use the Journey builder to identify opportunities, educate customers to enhance the customer experience with cross-selling and up-selling promotions. You can also tag and remove customers from the automation once they have made the purchase.
• Remind customers to reorder – If your products and services get reordered frequently, then you have the opportunity to be helpful to customers by sending a reorder reminder message to customers. You can trigger reorder reminders off of the last purchase date and make it super convenient to do business with you. This automation works best when you verify the reorder transaction has taken place. 
• Collect customer feedback and encourage online reviews – Social Proof is one of the essential factors in running a successful business. With Mailchimp QuickBooks integration, you can ask customers for feedback on your business at the transaction time or shortly afterward. You can use the campaign to request critical offline feedback and direct positive reviews to Google, Facebook, and Yelp. As a result, your online reputation will improve, and new customers will find and do business with you.  

QuickBooks Online customers should give Mailchimp a second look. 

If you are a QuickBooks Customer and haven’t used MailChimp for your business before, maybe now is the time to give them a second look. The integration of Mailchimp and QuickBooks can add tremendous value to your business. Are you using QuickBooks Online and Mailchimp? Integration can provide valuable insights into your customer accounts and save time following up with customers on orders and service contract renewals. 

Contact us if you need help setting up MailChimp, including integration with QuickBooks, salesforce.com or other CRM, your website, or eCommerce platform. We can also create email templates and automation campaigns to map your customer journey and help you grow your business. 

The post Create Customer Journey Campaigns with Free MailChimp QuickBooks Integration appeared first on New Hampshire Web Design.