Google My Business is one of the best tools for local SEO at this point, but it will only serve your business well if you are correcting your mistakes and optimizing your profile as efficiently as possible. All of the mistakes we mention here are simple to fix and will help your company’s profile rank higher, and your company perform better online.
Companies, just like people, can’t afford to be static. We always have to keep growing and changing in order to stay alive. The strategies outlined here are designed to help your own small business thrive.
If you are starting a new home improvement business, you will need a website for sure. However, don't forget to list your company in free business directories and social media like Facebook, LinkedIn, Google My Business, Yelp, Yahoo, Bing, Angie’s List, and others. Directories are an excellent way to get additional exposure for your website. Adding or claiming your business in these online directories does not cost you anything and will give you excellent visibility as well as getting some backlinks. Learn more about Local SEO by reading our blog post.
Trying to pick between social media or email marketing can feel like trying to choose your favorite child. Certain technologies work better in certain situations, but both email marketing and social media marketing are so versatile that they both have a place in every marketer’s toolkit.
Using a reputable local SEO consultant or consulting firm will save you a lot of time and energy. These experts specialize in local SEO. Hence with a consultant, you should expect them to improve your ranking. They will be more efficient and reach a wider audience faster than you. Read on to learn more!
Many business owners ask if it makes sense to create more than one page on Facebook. You’d think that once you are done creating a Facebook page, you can get to the business of social media marketing. Well, yes and no. Depending on your business and background, you may want to consider creating another page. Read and learn why.
Large companies are deploying social media marketing campaigns supported by digital advertising, or they’re hiring marketing agencies to do the work for them. For smaller companies, or for individuals and self-employed workers who are trying to cut through the noise, it can all seem a little daunting.
But there’s good news: you don’t need to spend a fortune to do marketing like a professional. In fact, marketing is more about strategy and engagement than flat out spending, and it’s often those with the smallest budgets who can outmaneuver the big spenders and who get the biggest and best results. Read our blog post to learn how.