When you combine the world’s most popular small business online accounting software program with the most popular email marketing platform, what do you get? You get 4.5 million lucky small business owners who can now automate marketing activities in ways that they once could only imagine.
Here is a breakdown of the numbers:
There are no statistics available, but Mailchimp’s active users will likely include most of the 4.5 million QB online customers. So the opportunity for millions of small business owners is tremendous.
In August 2021, Mailchimp introduced QuickBooks Online for FREE for all its paid plans, including its basic plan at $14.99 per month. As a result, 4.5 Million QuickBooks Online small business users can now create Mailchimp Marketing Automation campaigns to educate and promote products and services to customers during the most critical times to win business.
Before FREE QuickBooks Online Integration, the paid commercial options for QuickBooks online integration with MailChimp were complicated and required ongoing costs, and they include:
The process of setting up QuickBooks Integration with Mailchimp is easy and takes about 5 minutes. No development skills or coding knowledge are needed. This article will help you connect QuickBooks Online account and sync customer and order data to Mailchimp. To get started with Mailchimp QuickBooks integration, follow the three easy steps below.
Watch the video below for detailed instructions.
While this new integration feature may not sound impressive at first, the actual benefits are substantial. They can significantly relieve cash-strapped businesses that need marketing support but don’t have a budget to hire a marketing manager.
For QuickBooks Online customers, gone are the days where you forget to update your email marketing list. Syncing your QuickBooks customer contact data and transaction history with Mailchimp will save business owners time updating their email subscriber list. This feature has substantial benefits, but on top of this, business owners will be able to create and schedule marketing automation campaigns to reach their customers with the right message at the right place and at the right time.
Small business owners that use QuickBooks online can now use Mailchimp’s Customer Journey builder to map and automate ways to engage customers as they move along their personalized journey.
MailChimp provides ideas and templates under the Automations tab. For example, you can use the Customer Journey templates for idea generation or select one to prepopulate a custom email marketing campaign that will suit the needs of your business.
Email marketing automation campaigns start with an event that allows you to engage your customers. In Mailchimp terms, this is called a trigger. Finding the right trigger for an email marketing campaign may differ for each company, but it can be the key to successful email marketing.
A trigger could be any transaction, event, or behavior that creates an opportunity for customer engagement or reengagement. Immediate behaviors and data collected over time are triggers for marketing campaigns. For example, a trigger can be a date, action, or condition that makes a customer the target for an email marketing campaign. As a result, emails can then be sent based on actions taken (or not) by a customer.
The following are popular customer journey campaigns that will help you grow your small business:
If you are a QuickBooks Customer and haven’t used MailChimp for your business before, maybe now is the time to give them a second look. The integration of Mailchimp and QuickBooks can add tremendous value to your business. Are you using QuickBooks Online and Mailchimp? Integration can provide valuable insights into your customer accounts and save time following up with customers on orders and service contract renewals.
Contact us if you need help setting up MailChimp, including integration with QuickBooks, salesforce.com or other CRM, your website, or eCommerce platform. We can also create email templates and automation campaigns to map your customer journey and help you grow your business.