Many companies, especially SMEs, consider email marketing to be the best shot they have at a marketing campaign that will be both cost-effective and profitable.
And who could blame them? Email marketing generates one of the highest ROIs, one of 3800% to be exact.
But how did that happen? And how can e-mail marketing be one of the few (if not the only) methods that is still so rewarding, when used correctly?
Email marketing is a chameleon and marketers that use it, constantly come up with new ideas and new features to keep things moving. So, you’ve got new features, automation tools for gorgeous email templates, A/B testing, segmentation and so on and so forth.
But which platform should you go with? And which one can do everything it’s promised? Well, keep reading, as I’ve got more than a couple of suggestions to make.
The first suggestion is Moosend, a platform that’s fairly new and comes with a variety of tools.
What do I mean by that? Well, you can manage your mailing lists through that platform, create campaigns quickly and easily and there is no need to implement any coding knowledge when it comes to designing your emails, no matter the campaign, saving you time and improving your conversion rates.
Advanced tracking is another tool this platform can provide, thus helping you with two important things: segmentation and designing the perfect campaign, down the line. Of course, there is also the option of automating any recurring action you want, thus saving time and energy.
Moreover, Moosend can provide their pre-made templates or the opportunity to save an old template and reuse it.
On the pricing model, Moosend offers a pretty affordable plan. The free forever plan would be suitable for you, if you’ve got a list of up to 1000 subscribers, with unlimited features. After that, prices start at $10 per month.
This platform is one of the best-known ones when it comes to email marketing and automation tools, and with good reason. MailChimp is designed so that its customers will be able to deal with everything they need-data, lists, social media, landing pages, literally everything-from one platform alone.
Moreover, MailChimp is full of integrations and tools that can help re-engage lost customers and make product recommendations seem like second nature to your brand. This will happen with pre-built templates, improved segmentation tactics, automation that is easy to use and intuitive tools.
MailChimp also offers real-time analytics for your campaigns and personalized insights, just in case you had no idea what to do.
Some small business owners are shopping for MailChimp alternatives. There is a free forever plan, this much is true, but it’s only for lists of up to 2000 subscribers and offers very limited features, eliminating essential tools such as pre-built templates, A/B testing or even the 24/7 support.
Its pricing plan can end up being quite expensive, however, its starting price is $10 per month.
HubSpot is a trustworthy marketing platform that offers plenty of integrations and features, one of which, is email marketing and automation tools. With HubSpot, you can attract visitors, sort everything out with its CRM options, use its sales tools and segment your heart away!
But let’s get to the email marketing aspect since this is why you’re here.
HubSpot offers email templates, like most platforms, and a wonderful drag-and-drop editor that will help you customize your templates according to your brand’s tone.
Of course, you can segment and create different email campaigns for different needs, whether you want to go for the age and gender options, or the mobile and desktop options. Same goes, of course, for those of you who want to cross-sell or re-engage your signups.
What is more, with this e-mail marketing and automation platform, you can make sure to send exactly what you want, when you want it. And of course, you’ll get all the necessary tools to segment, A/B test and so on. Oh, and don’t forget to check your live reports, if you decide to use this platform.
As far as the pricing is concerned, HubSpot does offer a free forever plan, however, it is valid only for the CRM platform.
All of the other features can provide a free trial, but the pricing depends on your needs, as there are different options for different needs. The most basic option costs $200 per month, billed annually.
GetResponse is one of the most liked platforms out there, with its pretty email templates and signup forms being one of the best things about it. It’s easy, intuitive and helps designers and entrepreneurs alike when it comes to creating things that will boost conversion and boost your CRO efforts-from emails to landing pages and campaigns.
It can also provide great features that will help you segment and analyze, such as user tracking, analytics, A/B testing features that will help you compare and make data-driven decisions, instead of guessing what could work, thus cutting your work in half. Not to mention that you can also optimize for desktop or mobile, create campaigns that will upsell and cross-sell in seconds and build your list using its tools.
There is also no need to know HTML and code in order to use it, but if you do, then you’re more than welcome to use their HTML tools.
As far as the pricing is concerned, GetResponse offers the option of 30-day free trial that won’t require your credit card, thus enabling the users to see if this platform is a good fit and can support their endeavors. Keep in mind though, that you need a list of up to 1000 contacts, in order to use it.
The pricing is quite flexible, starting at $15 per month.
A very famous and well-liked email marketing and automation platform, Campaign Monitor is one that can help with designing, optimizing, analyzing and, eventually deciding the future of your campaigns.
The software provides you with a drag-and-drop email builder that lets you create branded, personalized emails. It also offers effective list management tools that can help organizations build segmented lists based on their own criteria. Plus, you can easily automate campaigns to ensure the right customers receive the right messages at the right time.
Its email builder is one that is drag-and-drop and easy to use and its tracking features will help you check how effective your campaigns are, real-time.
Of course, beautiful campaigns are not the sole objective, as you need powerful tools that will help you send relevant and personalized content to your customers, as well as automating your campaigns, so that you’ll make sure the machine will do everything for you and make sure that the right email will appear at the right place, the right time.
Lastly, Campaign Monitor’s pricing is one that won’t break the bank, as it starts at $9 per month. However, there is no free plan, apart from a free trial.
Of course, there are far more email marketing platforms that can help with your marketing endeavors and reaching your KPIs, but the whole idea behind this is simple: Email marketing and marketing automation tools are here to stay and help you automate the whole experience.
So, what do you think? Is there a platform that you’ve already used or have been using, in this article? Would you recommend one of these, or something completely different?
Feel free to contact us for help implementing your next digital marketing campaign or new web project.
Téa is a content writer and blogger. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas-and cats-to play with.