Marketing Automation

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August 12, 2018

13 Tips on SEO for home improvement businesses

If you are starting a new home improvement business, you will need a website for sure. However, don't forget to list your company in free business directories and social media like Facebook, LinkedIn, Google My Business, Yelp, Yahoo, Bing, Angie’s List, and others. Directories are an excellent way to get additional exposure for your website. Adding or claiming your business in these online directories does not cost you anything and will give you excellent visibility as well as getting some backlinks. Learn more about Local SEO by reading our blog post.
August 12, 2018

10 Tips for Working with a Web Designer

Working with a web designer doesn’t have to be difficult. As with most forms of collaboration, communication is essential, so the best thing you can do is to stay open and transparent with your communication throughout the process. By following the ten tips in this article, you’ll be off to a good start.
August 12, 2018

How many WordPress plugins are too many?

Did you ever wonder how many WordPress plugins are too many? It’s easy to fall into the trap of searching for new WordPress plugins and installing them on a regular basis. After all, they are fun to use, and enhance the functionality of your website, right? Not many webmasters realize this, but having too many plugins installed can introduce potential problems. In this article, we answer the most common plugin-related questions you might have and provide some helpful tips.
August 12, 2018
What is Local SEO?

What is Local SEO and Why is it Important?

Many overlook Local SEO, but it’s one of the most critical aspects of a search engine marketing strategy. As a general rule, it’s usually a good idea to take advantage of as many different marketing channels as possible. Boosting your local SEO presence will help your SEO efforts as a whole, as well as your social media presence. Every new like, share and follow has regional meaning. Every new inbound link and piece of content that you create will have a positive effect on Local SEO. Read this article for the basics and why you need to do local SEO.
August 12, 2018

Which is better Social Media or Email Marketing?

Trying to pick between social media or email marketing can feel like trying to choose your favorite child. Certain technologies work better in certain situations, but both email marketing and social media marketing are so versatile that they both have a place in every marketer’s toolkit.
August 12, 2018

Are you prepared for Fred and Hummingbird?

In this article, our Boston SEO consultants offer insight into Google’s recent algorithm updates. Hummingbird and Fred are two of Google’s recent algorithmic updates.   This […]
August 12, 2018
Marketing Automation

Marketing Like a Pro on a Shoestring Budget

Large companies are deploying social media marketing campaigns supported by digital advertising, or they’re hiring marketing agencies to do the work for them. For smaller companies, or for individuals and self-employed workers who are trying to cut through the noise, it can all seem a little daunting. But there’s good news: you don’t need to spend a fortune to do marketing like a professional. In fact, marketing is more about strategy and engagement than flat out spending, and it’s often those with the smallest budgets who can outmaneuver the big spenders and who get the biggest and best results. Read our blog post to learn how.
January 2, 2018

A guide to managing the customer journey from buyer personas through marketing automation

A step by step guide to managing the customer journey from creating buyer personas to marketing automation.